JOB SUMMARY

The Digital Communications Coordinator will report to the Director of Marketing & Communications and will support the efforts of the Admissions and Advancement teams to build brand awareness, engage the Ursuline community, and strengthen alumnae relations. This position also works as part of the enrollment management team to curate and create compelling content to support Ursuline’s goals and strategic plan, works to strengthen the school’s image, expand visibility, and engage target audiences including prospective students and their influencers, alumnae, current students, faculty, staff, and others.

The individual in this position will also work collaboratively with the school administration and all members of the faculty, staff, and student body. The ideal candidate will embrace a willingness to learn about and fully support the mission of the school. The individual should be resourceful and able to multitask, demonstrate the ability to prioritize among multiple demands and deadlines, and have meticulous attention to detail as well as a team spirit, strong work ethic, and a good sense of humor.

Responsibilities:

• Create engaging digital experiences to retain and grow social media presence.
• Build and improve brand awareness across digital marketing and communication channels.
• Implement and manage digital marketing strategies, measurement, and optimization.
• Take photographs for specific events or projects; edit and build a library of images for print, website, and digital use.
• Film, edit, and develop specific video content for admissions and advancement promotion.
• Measure the success of digital marketing campaigns.
• Present strategic ideas and maintain best practices for digital media.
• Monitor SEO and user engagement.
• Create, edit, and manage both new and existing website content.
• Streamline the school's communication procedures and manage the communications library.
• Assist as needed in the execution of school-wide events for prospective as well as current students, families, or alumnae.
• Assist with other duties as needed.

Qualifications:

• Bachelor's degree in journalism, marketing, graphic design, or digital media from an accredited institution required
• 1-3 years of digital marketing/communications experience.
• Experience in an independent school or higher education setting is a plus.
• Strong design and creative skills, including experience with Adobe Creative Suite, as well as writing, editing, and proofreading skills.
• Ability to develop and expand the school's brand in support of institutional goals, to engage and grow audiences, and to develop innovative content.
• Knowledge of Hootsuite, Issuu, Canva, Google Analytics, and SEO principles is a plus.
• Knowledge of content management systems.
• All prospective employees must clear a background check.

About Ursuline Academy Dedham, Inc.

Ursuline Academy, an independent Catholic school founded in Boston in 1946, inspires students to grow in faith, explore their academic potential, lead with confidence, and help those in need. In a tradition combining the best of all-girls and Catholic schools, Ursuline students flourish in an environment that encourages them to become women who make a difference: women who build lives of purpose, discovering who they want to be as individuals while discerning who they are meant to be as global citizens. The values of an Ursuline education were established centuries ago when Saint Angela Merici, a forward-thinking Italian religious educator and foundress of the Order of St. Ursula, dedicated her life to forming a company of young women engaged in bettering their communities. Hundreds of years later, we still believe in a world in which every young woman is empowered and supported to find her voice and be the best she can be for herself and in contribution to the world around her. The Serviam Shield is the emblem of loyalty known by Ursuline students throughout the world. The cross stands for Faith, the foundation of all Christian action. The seven stars, representing Ursa ...Minor, are a reminder of our patroness, Saint Ursula, and stand for the seven guiding values of our Mission Statement: Soul, Scholarship, Spirituality, Sharing our Light, Sportsmanship, Solidarity and Serviam.

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Connections working at Ursuline Academy Dedham, Inc.