Reporting to the President, and working with the senior executive team, the Director of Marketing and Communications will lead, plan, direct, and implement overall strategies for all marketing communications on behalf of Fairmont Private Schools. This position will work to raise Fairmont’s visibility, advance its brand, and articulate clear messaging to internal and external constituencies.
The Director of Marketing and Communications will oversee and actively participate in the creation, design, budget and production of campaigns, events, and all school publications. The primary objective of this position is to provide leadership in the planning, management, and hands on execution of strategic marketing initiatives to meet the school’s enrollment goals and targets.
BA/BS degree required in a field related to marketing and communications.
8 years of experience in marketing and communications.
5 years of experience supervising a team.
A mission-driven individual with a belief in and commitment to Fairmont’s mission and values
A good listener and strategist; comfortable receiving input from many sources, and able to analyze and formulate disparate information into a sound, well-organized plan.
A team builder – confident and competent, with strong skills in management and leadership; one who understands the subtleties of motivating and directing a diverse group of personalities with different work styles.
Must possess outstanding speaking, writing, and editing skills.
Deep knowledge of the principles of marketing and communications, and fluency in using both waterfall and agile marketing methods effectively.
Ability to develop, monitor, and adhere to campaign budgets and production schedules.
Experience in creating enrollment communication strategies resulting in positive feedback from existing and prospective families.
Demonstrated success in managing multiple projects with shifting priorities and competing deadlines.
Comfortable with Martech tools such as Salesforce and Pardot.
About Fairmont Private Schools
Fairmont Education Group is a family-owned education business that continues to be family-operated as it enters its sixth decade of business. Today the Fairmont organization includes multiple divisions of educational services including private education schools, international education partnerships and programs, student housing, summer programs for academics and enrichment, and hybrid eLearning services. Websites include: Fairmont Private Schools, Thesys International, Fairmont Summer Programs, and Fairmont International.