Located just west of Stanford University, Woodland is an independent day school that offers a balanced approach to learning in a diverse and inclusive environment for approximately 275 students in early childhood through 8th-grade. We have two sections of each grade level K- 8 with class sizes that average from 14-18 per class.
We believe that students learn to their potential when they are inspired. With rich content and an emphasis on student-driven projects, students are empowered and encouraged to be active and engaged learners. Our teachers provide an education that is both challenging and supportive. They work to ensure that students become active and curious learners – and are both local and global citizens fully prepared for future endeavors and challenges.
Woodland School’s faculty embodies the values of academic excellence, a diverse and authentic community, and strong character building. We focus on character building because it takes both strength of mind and heart to live with integrity, to find one’s passions, and to create meaningful change in the world.
Our teachers are themselves learners, constantly searching for ways to improve their practice. A robust professional development program supports our faculty by introducing them to the latest knowledge and best practice in pedagogy, curriculum development, educational technology, and student assessment.
The Director of Enrollment Management responsible for the recruiting, selecting, and enrolling of a diverse class of high-quality students for Woodland School. The Director is responsible for developing marketing and strategic plans that will distinguish Woodland School as the day school of choice for prospective students and their families in this highly competitive market. The Director reports directly to the Head of School, is a member of the school’s administrative team and works cooperatively with the senior leadership, Board, faculty, and staff in setting direction and policy to ensure that students who enroll at Woodland are of the caliber necessary to succeed in our program, and who will be successful in life, education, and their careers after graduation.
Essential Duties and Responsibilities
Leadership and Management
Develops long-term strategies and implementation plans in accordance with enrollment priorities and mission of Woodland School. A member of senior leadership, works with faculty, Board, and other school constituencies to develop and articulate admissions priorities and philosophy.
Provides regular reports and planning documents to fellow senior leadership, the Board and faculty on the results of admissions activities and research. Initiates research studies/projects, which aid in understanding the effects and outcomes of admissions and financial aid policies and practices; assesses results and seeks feedback from families in the application process on a regular basis.
Works collaboratively with Director of Communications to create marketing plans, develop admissions publications and programs that are consistent with the overall strategy of Woodland School.
Works in close coordination with the Business Office to:
Develop and oversee the school’s yield strategy, ensuring that marketing efforts are tied to the school’s financial plan.
Prepare and manages the departmental budget, monitoring all expenditures to assure compliance with the policies of school.
Works with Advancement Office to provide fuller understanding of admissions and financial aid policies and stay in touch with alumni body; meets with donors interested in supporting financial aid scholarship program.
Represents Woodland School at various external organizations and associations.
Leads and manages the admissions team by providing vision, objectives and expectations of work performance that support the admissions office and its activities in meeting defined goals.
Protects the confidentiality of records and information gained as part of exercising professional duties and uses discretion in sharing such information within the legal confines.
Serve as a role model for students and staff in demonstrate positive attitude, and solution orientation, and an effective work ethic
Invests in the life of the school by participating in social and emotional learning, weekly meetings, and anti-bias training, and any and all aspects that support the student and faculty experience as appropriate to the role.
Demonstrated professional behavior, including discretion, good judgment and integrity.
Effectively interacts with a diverse population of students and faculty.
To perform other duties as assigned by the Head of School.
To support the school and its leadership.
Designs and Implements a comprehensive strategic plan for admissions of new students to the school that is inclusive of a revolving three-month, six-month, one-year, and five-year objectives, goals and outcomes.
Organizes and manages all activities to attract a diverse class of high-quality applicants to the School.
Oversees the recruitment process for Woodland School’s Admissions Office.
Conducts presentations (e.g., feeder schools, consultants, tours, and school fairs) to promote Woodland School and attract prospective students and their families.
Provides direction to any admission’s staff with respect to recruitment, admission, and the development and implementation of strategies to retain high-quality applicants from population groups that are underrepresented.
Provides on-going consultation to prospective students, applicants and their families.
Responsible for strategy and process leading to all facets of the admissions process in the school’s effort to attract, enroll, and retain a diverse and dynamic student population.
Works with the Admissions Committee to administers the evaluation and decision process of admissions including establishing standards for evaluating and making final admit/deny decisions to successfully enroll students which reflect the Woodland School mission and commitment to academic excellence, diversity and inclusion.
Reviews and reads applications; interviews prospective students; responds to applicant inquiries; and counsels’ prospective students and their families regarding the admissions process, test taking strategies, curriculum, etc.
Represents Woodland School before alumni and other groups and serves as the primary contact for admissions.
Oversees the planning of all admissions events held on campus.
Manage the re-enrollment of current students for the succeeding year with constant monitoring of attrition and retention.
Manages sibling enrollment processes and mid-year applications processes.
Financial Aid Activities
Works closely with the Chief Financial Officer or his designee to develop a yearly plan for financial aid awards. Serves as the chair of the Financial Aid Committee, which determines financial aid award packages for admitted students; performs needs analysis, counseling, phone calls, office visits, and all contacts with current and prospective financial aid students.
Reviews files and application materials to determine family's ability to pay and eligibility for institutional funds. On a case-by-case basis, uses professional judgment to make adjustments in calculating the expected parental contribution.
Communicates respectfully with a diverse population of current and prospective students and families.
Runs at least one Financial Aid Workshop for the Community annually as a service here at Woodland.
Creates a comprehensive and strategic retention plan inclusive of a revolving three-month, six-month, one-year, and five-year objectives, goals, and outcomes.
Consults with leadership team and parents/guardians regarding the development of interventions for improving the overall retention rate of Woodland School.
Next Schools program
Supports families of 7th and 8th grade students in their process of applying and selecting their next school (high school).
Design materials to help guide families through and informative process beginning early in middle school to help prepare and understand the “Next Schools” process
Create and work with a Next School Committee to support this program.
Work with the Advancement office to help track Alumni and establish quantitative data to support Woodland mission.
Minimum Qualifications (Knowledge, Skills, and Abilities)
Bachelor’s degree or higher
A minimum of 5 - 7 years of experience in admissions and/or communications and marketing, preferably in the non-profit sector and including prior leadership experience
Experience with marketing strategy and experience in brand management
An understanding of independent school culture
Experience with the entire range of communications and marketing techniques and best practices
Excellent interpersonal, written and verbal communication skills as well as a proven ability to work with colleagues and stakeholders at all levels.
Extensive experience with social media tools and techniques
The ability to both lead and execute.
Outstanding judgment and maturity.
A very high level of energy, creativity and flexibility
Highly organized, detail-oriented and able to manage multiple projects simultaneously.
Excellent understanding of principles and techniques of enrollment activities,
Ability to manage multiple projects simultaneously and to adapt to changing environments and priorities.
Strong interpersonal, organizational, networking, facilitation and management skills; work both independently and within a team-oriented structure.
Innovative and entrepreneurial approach, including solutions to complex issues. Exercise good judgment and decision making. Has the ability to work well under pressure and the ability to reason, think creatively, and solve problems.
Requires some work in evenings and weekends as well as travel. Must have valid driver’s license.
Position requires absolute confidentiality and professionalism in appearance, attitude and presentation.
Physical Demands and Work Environment
The physical demands of this position are moderate and reasonable accommodations may be made.
Moderate concentration/intensity, which includes prolonged mental effort with limited opportunity for breaks.
Average memory, taking into consideration the amount and type of information.
Moderate level of complexity for decision making. Average time pressure of decision making.
The noise level in the work environment is usually moderate
How to Apply
Candidates for this position should submit a cover letter, resume, and contact information for three to five references. Please combine all documents into a single PDF and send to HR@woodland-school.org.
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
Woodland School does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or national origin in the administration of its educational or admission policies, financial aid distribution, or other school programs. Woodland School is dedicated to the goal of building a culturally diverse and pluralistic faculty committed to teaching and working in a multicultural environment and strongly encourages applications from candidates who reflect such diversity.