The Director of Communications is responsible for developing, implementing, and analyzing comprehensive communications and marketing strategies in order to strengthen awareness and understanding of Woodland School. S/he must have the ability to think creatively, strategize thoughtfully, and work collaboratively. The role involves time and project management, as well as writing, design, and creative work. Both thought leader and implementer, s/he must keep an eye on the big picture while implementing tactics that build brand awareness, attract more qualified inquiries and applicants, and encourage constituent loyalty in the form of retention and fundraising.
The Communications Director reports to the Head of School, sits on the administrative team, and works in close collaboration with the Directors of Advancement and the Admission Team.
Act as brand evangelizer internally and externally
Manage multiple projects under strict deadlines, balancing strategic and tactical plans
Counsel the school’s leadership in all matters of communication
Strategy Development, Planning and Reporting
Develop an integrated marketing plan that includes internal and external communications, outbound and inbound marketing, online and print collateral, paid and organic social media
Maintain and analyze digital metrics, such as website traffic, email open rates, and social media figures; liaise with Directors of Advancement and Admission to understand their quantitative and qualitative goals
Understand key audiences including internal and external parent communities
Demonstrate a significant understanding of the independent school landscape and how to position and strengthen the Woodland School brand
Prepare and manage the communications budget
Maintain a strong team relationship with the Directors of Institutional Advancement and the Admissions Team to support fundraising and recruiting efforts
Work collaboratively with teachers and administrators to underscore the merits of the school’s programs
Support the Head of School as primary chief-communicator and brand ambassador
Build relationships with parents and students to strengthen communication and foster community
Identify and pursue relationships with local press
Vet, hire and manage third-party agencies as necessary
Oversee the school's design and production of all marketing materials, including print and online collateral, paid and social media
Maintain best-in-class online presence, including public-facing website and social media
Develop content for placement in all of the above; this includes writing text; photography, taking and editing video
Write articles to enhance Public Relations, like press releases and articles for placement in education publications
Plan and execute all advertising campaigns, including web, SEO/SEM, email, social media, and print
Design, prepare, and distribute e-Newsletters for current and prospective families
How to Apply
Candidates for this position should submit a cover letter, resume, and contact information for three to five references. Please combine all documents into a single PDF and send to HR@woodland-school.org.
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
Woodland School does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or national origin in the administration of its educational or admission policies, financial aid distribution, or other school programs. Woodland School is dedicated to the goal of building a culturally diverse and pluralistic faculty committed to teaching and working in a multicultural environment and strongly encourages applications from candidates who reflect such diversity.
Minimum Qualifications (Knowledge, Skills, and Abilities)
We seek a dynamic individual who works collaboratively and creatively with colleagues. Candidates should be passionate about communications and marketing and be excited to work in a school community.
Bachelor's degree in marketing, communications, public relations or a related field
Significant independent school communications experience
Demonstrated leadership, creativity, and collaboration
Experience working with outside vendors
Strong writing and communication skills
Familiarity with new and emerging media and their marketing use
Strong interpersonal and collaboration skills with the ability to communicate effectively and respectfully with all constituents.
Excellent verbal and written communication skills are required.
Promotes the use of multiple methods in solving problems, identifying more efficient strategies and generalizing principles to a broad variety of applications.
Demonstrated professional behavior, including discretion, judgment and integrity.
Effectively interacts with a diverse population of students and faculty.
All prospective employees must be able to clear a background check, LiveScan fingerprinting and TB screening.
Physical Demands and Work Environment
The physical demands described here are representative of those that should be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made.
Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.
Frequently required to sit; occasionally required to stand and walk
Occasionally required to reach with hands and arms
Frequently required to talk or hear
Occasionally required to bend, twist, or climb.
Moderate concentration/intensity, which includes prolonged mental effort with limited opportunity for breaks.
Average memory, taking into consideration the amount and type of information.
Moderate level of complexity for decision making. Average time pressure of decision making.
The noise level in the work environment is usually moderate